Social Media

01 — Project details

As the Grants and Communications Manager, my goal was to increase program participation through strategic marketing campaigns and Web presence.

02 — Creative process

I designed graphics in Canva and wrote copy for various campaigns including:

Workshops by the Month

Informed audiences of upcoming individual workshops and other programming, including a month-to-month schedule.

Holidays & Observances

Engaged with audiences over holidays and important dates related to youth services, with hashtags to increase discoverability.

Annual Fundraiser

Highlighted sponsors and invited audiences to participate in the annual event.

Equity Leaders Series

Highlighted leaders who exemplified equitable practices.

03 — Results

Grew IG and Facebook account followers by 10%. Increased engagements across all social media platforms. Grew programming attendance by 10%.

Brandi Metzger

Indianapolis | bm.brandime@gmail.com

© Brandi Metzger, 2024