Web Design

01 — Project details

I served Community Action to Save Strays (CATSS) as a Bonner Scholar volunteer. CATSS requested a more modern, functional website that explained their trap-neuter-return services and inspired audiences to act.

02 — Creative process

My approach was to capitalize on the "aww-factor" of the animals served by incorporating pictures; apply eye-catching fonts and color scheme; and emphasize the impact of the organization's services.

03 — Results

• +150% increase in web engagement

• +20% increase in web-based donations

• +12% increase in volunteer sign-ups

• 7 cats petted daily on average